Automation will set you free

Here at Resin, we’re offering more than just a software platform to manage your business processes. We’re offering a level of consulting and support that most ERP/CRM providers simply haven’t been able to provide up to this point, and this post is part of our ongoing series on how your tools, technology, and processes influence organizational culture and performance at your company. Resin’s core offering is all about business process improvement, so if you want to explore our offerings further, please feel free to reach out to our team directly to kick off a discussion. Our platform is affordable, effective, and built for small-to-medium sized businesses.


Sounds scary? “Automation”. It’s not scary. It’s amazing. Automation, at its core, is just IFTTT: If this, then that. One thing you do causes one or more other things to happen. It’s a trigger (what’s kicking off the process), and a subsequent action. If I add a new beer to the system, then email the entire team about it. If I add an order to the system, then send the order to my accounting software automatically, log an invoice, and email the customer a confirmation that the email has been received and processed. It’s endless, powerful, and will truly change the way you think about running your business.

Put another way: Proper business automation will allow 5 people to easily do the work of 10, or 15, or even 20. It’s a complete game-changer, and trust us, automation can significantly impact a company's bottom line.

  1. Increased Efficiency and Productivity: Business automation eliminates time-consuming manual tasks, freeing up valuable resources to focus on higher-value activities. Repetitive processes like data entry, invoice processing, and customer service can be automated, leading to increased efficiency and productivity. With a streamlined workflow, employees can work on more important initiatives, enhance product development, and deliver higher-quality services. Ultimately, higher productivity leads to cost savings and accelerated revenue generation.

  2. Enhanced Customer Experience: In today's customer-centric landscape, providing exceptional experiences is paramount for business success. Automation enables companies to personalize interactions, anticipate customer needs, and respond promptly to inquiries. By automating customer support through chatbots or automated emails, businesses can offer 24/7 support without adding to labor costs. Satisfied customers are more likely to become repeat buyers and brand advocates, contributing to increased sales and revenue.

  3. Data-Driven Decision Making: Business automation facilitates real-time data collection and analysis. With access to accurate and up-to-date information, companies can make data-driven decisions. Automation tools can generate insightful reports, track key performance indicators (KPIs), and identify trends and opportunities. Informed decision-making enables businesses to optimize operations, target profitable market segments, and allocate resources effectively, resulting in improved financial outcomes.

  4. Minimized Errors and Risk Mitigation: Manual processes are prone to human errors, which can be costly and damaging to a company's reputation. Business automation reduces the risk of errors by maintaining consistency and adherence to predefined rules. Additionally, automation ensures compliance with regulatory requirements, reducing the potential for fines and legal liabilities. Minimizing errors and risks safeguard the company's assets, leading to better financial stability and improved investor confidence.

  5. Seamless Inventory Management: For businesses involved in manufacturing, retail, or distribution, efficient inventory management is crucial to profitability. Business automation systems can track inventory levels, forecast demand, and automate reordering processes. By maintaining optimal inventory levels, companies can avoid stockouts and overstocking, leading to reduced carrying costs and increased sales opportunities. This results in improved cash flow and higher profits.

  6. Scalability and Expansion: As companies grow, their operations become more complex and demanding. Automation supports scalability by providing a flexible infrastructure that adapts to changing needs. Processes that once required significant human intervention can be seamlessly automated to accommodate a larger customer base and expanded product offerings. Scalability reduces overhead costs and allows businesses to enter new markets or launch additional ventures with confidence, leading to increased revenue streams.

From increased efficiency and productivity to enhanced customer experience and data-driven decision-making, automation has a profound impact on a company's ability to make more money and achieve sustainable growth, and this is one of the major differentiators we can offer here at Resin…powerful business automation and a team with decades of experience implementing it.

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